If you want to see a plain, old movie, you can find any number of theatres playing all sorts of mainstream films throughout Austin. Action, horror, romance and drama are only a short walk, bus ride or car trip away. But when you’ve finished seeing the show, you may wish that there had been a little more flair and panache to truly make that 10-dollar ticket worth it. You’ll be mildly disappointed (even if tit was the best film of the year) as you wander home, thinking you should have made a different choice. You should have gone to the Bob Bullock Texas History Museum and seen a film in Austin’s only IMAX theatre.

IMAX technology uses the film frame ten times the size of the conventional 35mm film - in fact, it is the largest in the industry - to give viewers a truly unique motion picture format. The impact and size of the images alone send viewers into sheer thrill and intrigue, as they watch scene after scene of whatever may currently be featured.

The lineup changes from time to time, with shows such as U23D, but there is always one mainstay: Texas the Big Picture, funded by the Texas State History Museum, ExxonMobil and the State of Texas, is a film that retells the story of Texas, including the myth, the majesty and the magnitude of the state, in a way no other theatre could. Its information stretches from the Rio Grande and Western Texas to the Gulf of Mexico. It is truly a big film, on a big screen, offering you the big picture.